Do you have to have sex for the rest of your life?

"Bye-bye dry mucous membranes and discomfort and hello sex drive and a more enjoyable relationship", says Amelia Adamo with a warm smile in the commercial for VagiVital. Perhaps you've already seen the video for yourself, where Amelia shares her real personal experiences with our AktivGel and V Cleanser products, which have revolutionised both her intimate health and her relationships ❤️. Amelia's statement has triggered a range of reactions, with the comments section overflowing with everything from cheers to sceptical questions such as:


"Do you have to have sex for the rest of your life? A bit over-promoted sometimes, isn't it?"  

You can also read emotional reviews on our website, like this one from Ulla: "We got married in our 30s and still have an active sex life in our 80s, thanks to VagiVital AktivGel, which counteracts painful tears." These stories emphasise how individual our needs and dreams are, also when it comes to sex and sex drive.

Is it dry mucous membranes that reduce desire, or is it the case that when sex becomes more of a painful chore than a pleasurable pleasure, desire also decreases? A customer survey shows that more than half of the women who use AktivGel have become more sexually active, which leads us to important questions: What comes first - the chicken or the egg? And what does sex really mean? In my world, sex doesn't always have to include penetration to count, but desire is important and should be there regardless of age ❤️

For more personalised reviews about AktivGel, see here!


According to surveys of older women's sex lives, many appreciate and enjoy it, despite some physical and psychological challenges. A study from the National Board of Health and Welfare in Sweden shows that around 40% of women over the age of 70 are sexually active. At the same time, other studies show that up to 50% of post-menopausal women can suffer from vaginal dryness, which can affect their sexual life. Despite this, sexually active older women often report higher life satisfaction and less depression.

Research also shows that although physical ability may decline with age, desire does not have to diminish. Approximately 60% of women between the ages of 60 and 69 still feel strong sexual desire.

For many older women, there are both physical barriers such as vaginal dryness and psychological challenges such as anxiety or grief. However, an active sex life has many positive aspects; it promotes physical and mental health, increases the amount of feel-good hormones and can boost self-esteem. Sexual activity also contributes to physical health by improving blood circulation and heart health, while the release of feel-good hormones such as oxytocin and endorphins increases emotional wellbeing. In addition, sex can both improve self-esteem and contribute to a more positive self-image ❤️


The discussion of intimacy often mistakenly focuses only on intercourse, but it's important to realise that intimacy can take many different forms. Sex includes not only penetration, but also touching, kissing and other non-penetrative acts that can be deeply satisfying. Masturbation is also an important part of sexual exploration that can improve both sexual health and self-esteem, reduce stress and contribute to better sleep.

Surveys show that all forms of sexual activity stimulate the release of oxytocin, the "love hormone", which promotes feelings of closeness and belonging. It is essential for building strong emotional and physical bonds. By broadening the view of sex and encouraging a more inclusive understanding, we can help individuals find deeper fulfilment in ways that suit their needs and desires.


Are you looking for inspiration and want to learn more about desire? Read our interview with Monica Sundberg from Sweden's first dating programme for seniors. She talks candidly about how you can enrich your sex life and explore the world of desire throughout your life, where pleasure plays a central role in your wellbeing. To read the interview, click here.



Dry mucous membranes are a significant source of discomfort and pain for many women, especially during sexual activity. Dry mucous membranes can be caused by a number of factors, including hormonal changes during menopause, certain medications or medical conditions. In addition to dryness, symptoms can include itching, burning and painful cracks that can make sexual intercourse very painful. This not only causes physical discomfort, but can also have a huge impact on a person's emotional and sexual wellbeing.

Thankfully, there are solutions! VagiVital AktivGel is designed to help with these challenges. It helps to moisturise the mucous membranes in the genital area in a natural way. With more moisturisation and lubrication, the gel can significantly reduce discomfort and make sexual activities more enjoyable again. Many of our customers are thrilled with the effectiveness of AktivGel and report great improvements, telling gratifying stories of how they have regained their sex life and can enjoy intimacy without the pain and discomfort that was previously part of their everyday lives.

From our studies, we've observed that women using AktivGel achieve optimal results after three months (90 days) of use, which is equivalent to three tubes. After that, it is most common to switch to using AktivGel every second or third day. A big advantage of AktivGel is that it is completely harmless and cannot be overdosed.



A lifetime of sex is not a prerequisite for living a full life, but for many it can be an important part of wellbeing and quality of life. We often talk about the many benefits of sex - both physical and emotional - but it's also important that we don't turn a blind eye to the challenges that can arise, especially as we approach the end of our lives. It's great to know that science is actually on our side, confirming that an active and pleasurable sex life can contribute to a range of health benefits for older people, not only physically, but also mentally and emotionally. Adapting and maintaining a sex life that suits one's individual needs and abilities thus becomes an important part of feeling good even in the "autumn of life". If you want to and feel like it, that is ❤️

Take care of yourself & Stay Pussytive ❤️

/Fanny Falkman Grinndal

Business Manager Nordics

Peptonic Medical AB