Your 20s Were for Experimenting—Your 30s Are for Science

Remember the chaotic beauty routines of your 20s? DIY face masks, 10-step skincare regimens, and believing coconut oil could fix everything? It was fun while it lasted, but now, in your 30s, you’re all about efficiency, science-backed products, and doing what actually works.

So why is body wash still the go-to for intimate care? 

Here’s the thing: your vulva is not your armpit. Most body washes and scented soaps are packed with harsh surfactants, artificial fragrances, and pH-disrupting ingredients that strip away natural moisture and throw off your vaginal microbiome. That overly “clean” feeling? It’s often a sign your skin’s protective barrier has been compromised, which can lead to irritation, dryness, and even bacterial vaginosis (BV).

How to Tell If Your Body Wash is Not Vulva-Friendly:

• You feel dry, tight, or itchy afterward.

• You’ve had recurring BV, yeast infections, or irritation.

• Your natural scent seems off (not necessarily bad, just… different).

• Your skin feels extra sensitive after shaving.

What’s the better alternative? More women are swapping their usual shower gel for a pH-balanced, gynecologist-recommended cleanser designed specifically for intimate care. VagiVital’s V Cleanser is one option—a fragrance-free, hormone-free formula that cleans without stripping away moisture or disrupting the microbiome. Just a simple switch that makes a big difference.

And if irritation, dryness, or an off smell still pops up? It could be BV. Since 1 in 3 women will experience it at some point, an at-home test like VagiVital’s Bacterial Vaginosis Self-Test can help you figure out if that’s the issue—so you know if you need treatment before it worsens.

Smarter self-care starts with simple swaps. Ditch the body wash, grab a pH-balanced cleanser, and let your 30s be about science-backed solutions, not skincare experiments.