Research for vaginal health - experience good intimate care!

The concept of "intimate care" is booming, and today there is a plethora of different products for the genital area that sometimes seem to have no higher purpose than to make the genital area smell like strawberries or perhaps peaches, and where many products also claim to be highly effective without any documented effect. However, the upside of this explosion of intimate care products is that genital health has increasingly been de-dramatized and become a natural part of our lives. Being able to openly talk about menopause, dry mucous membranes or smelly discharge is actually a relief but for me personally, it's important that intimate care products are also clinically documented. Intimate hygiene is something many of us hold dear, and it's no surprise that we want the best when it comes to products and treatments that affect our vaginal wellbeing. But what exactly does the term 'clinically proven' mean, and how can we be sure that the products we use actually live up to this standard?



When we hear the word 'clinically proven', we usually think of something that has undergone rigorous testing and studies to ensure it works and is safe. That's exactly what it means 😊. When things are "clinically proven", it means that there is reliable data showing the positive effects.

Products and treatments must undergo rigorous scientific studies in clinical settings to achieve this status. The studies are rigorously planned and follow rules designed to produce reliable results. It's a process that involves researchers comparing what they are testing with other alternatives to ensure that the result is related to what is being studied.



In short, clinically proven means that the product claims come from a clinical study where volunteers test the product for an agreed period of time. Within the term, however, there are different parameters that assess the degree of clinical evidence.

There are a number of terms to be aware of.


🌸 Placebo control

In this kind of study, some people receive a "fake" treatment (which has no effect), while others receive the real treatment. In this way, it is possible to assess whether the treatment actually works and is not just a placebo effect. Placebo-controlled studies are mainly used for pharmaceuticals, but also for some medical devices.


🌸 Double-blind study

In this case, neither the participants nor the researchers know what treatment each person is receiving. This makes it harder for anyone to accidentally influence the results.


🌸 Open study

In this study, the participants and researchers know which treatment each person receives. This is still valuable, but the risk of placebo effects is greater than in double-blind studies.


🌸 Relevant group of individuals

For the study to be good enough, the participants must also resemble the population for which the treatment is intended. The more participants there are in a study, the more reliable the results are.


🌸 Approved by the ethics committee

Studies that are approved by an ethics committee ensure that the study respects the rights of the participants and is ethically feasible. This type of study provides a greater stamp of quality compared to studies conducted without an ethics committee.


🌸 Proper measuring methods

The study has to measure things the exact same way every time. This means using the same tools and protocols to look at what happens and how it works.


🌸 Static analysis - the right way to measure things
The data must be thoroughly analyzed using appropriate statistical methods to determine whether any differences or effects are real and not the result of chance.

🌸 Reproducibility - others can try again

In order for the results to be reliable, they must be reproducible and validated by independent researchers and studies. In other words, if other researchers do the same thing, they should get the same results.



Women's intimate health is not something VagiVital takes lightly! We're building a portfolio of products for women's intimate health that can diagnose, treat and prevent problems - and we're doing it with a solid dose of science, a pinch of humor and a desire for everything to be appealing and beautiful! Is it possible? Of course it is! To accomplish the task, we have so far put a whopping 115 million SEK into the scientific cauldron - because we believe that intimate care for women is something that needs to be based on research. Over 1600 women have participated in our studies. And no, we haven't conducted our experiments in a mysterious laboratory in the forest. Instead, we've partnered with prestigious university hospitals and state-of-the-art research institutions with expertise in gynecology, because we're committed to making a difference in women's lives, literally.



So what's so remarkable? Well, we don't just claim that our products work, we have the data to prove it. Our research is so extensive that if you stacked all our studies on top of each other, you'd need a bookshelf that stretches to the moon and back. Okay, that may not be true, but it's definitely an impressive amount of data. You can take a look at all our scientific work for yourself on our website


Read about VagiVital's studies here!

The excitement of science is that it can always surprise you, like finding chocolate in the kitchen cupboard when you least expect it - but in a much more scientific way. What's more, what used to be alternative methods can, thanks to rigorous studies, turn out to have real clinical effects.

Personally, I believe that every vagina deserves the best and that the products I choose for myself must be scientifically substantiated and documented. While I may embrace alternative methods in other areas of life, I choose to keep my intimate health rooted in verified studies and clinical evidence. So, dear friends, let's take care of ourselves and continue to be "pussytive" and make informed choices for our intimate health


By: Fanny Falkman Grinndal